Marketing, informed by the sales side.

I’m a marketing manager focused on performance marketing, customer acquisition efficiency, and analytics. I currently manage marketing across three home-service brands, four franchise locations, and two markets, using performance data and demand signals to guide media investment, acquisition strategy, and budget allocation.

My M.S. in Business Analytics gives me a practical foundation in forecasting, measurement, and model evaluation. I use those skills to bring more structure and clarity to decisions without adding unnecessary complexity.

Before moving into marketing management, I worked in B2B commercial vehicle and fleet sales in Georgia with Rick Hendrick. Working leads through the sales funnel shaped how I evaluate marketing today, with an emphasis on lead quality, acquisition efficiency, customer value, and the factors that drive sustainable business growth.

I’m based in Wilmington, North Carolina, where I live with my wife, Addie, our dog, Jetty, and our cat, Peter. Outside of work, you’ll usually find me surfing, supporting the Atlanta Braves, cooking, or on the golf course giving my mind a break.

I’m especially interested in opportunities where performance marketing, analytics, and business strategy come together to improve how organizations understand demand, allocate resources, and grow.