Marketing, informed by the sales side.

I’m a Marketing Manager at W.W.J.W., Inc., managing performance marketing across three home-service brands, four franchise locations, and two markets. My work connects paid search, Local Service Ads, Meta Ads, local SEO, and budget allocation with customer acquisition and revenue.

I earned my M.S. in Business Analytics at the University of North Carolina at Wilmington in December 2025. I use that analytical foundation to evaluate marketing performance and demand forecasts, with clear comparisons and honest limits on what the data can establish.

Before marketing management, I worked in B2B commercial vehicle and fleet sales at Rick Hendrick Buick GMC. Working leads from the sales side shaped how I evaluate marketing: I care about lead quality, follow-up, close rate, customer value, and revenue—not just raw lead volume.