Work

Marketing outcomes. Analytical evidence.

Professional marketing experience, demand forecasting, and visual analytics.

Selected work

Professional marketing case study

Marketing Portfolio Optimization

394 → 454 new customers (+15.2%) while Wilmington measured media spend fell from $70.7K to $34.3K (2023 → 2024).

Wilmington · 2023 baseline → 2024 first management year

New customers: 394 → 454. 5.6 → 13.2 new customers per $1K of measured media spend (+137% acquisition efficiency).

Seven connected analytical studies

A series of studies moving from seasonal baselines to adaptive forecasting and decision support.

Seasonality → external-signal testing → adaptive demand level → local momentum → integrated forecasting → decision support.

Visual analytics · Selected analytical work

Predict → Explore → Explain. Using visualization to challenge a model, guide investigation, and communicate statistical relationships.