Trent Turner

Summary

Performance marketing and analytics manager leading customer acquisition across multi-brand, multi-location home-service businesses. Manage a $205K annual marketing budget across paid media, local SEO, and lead-generation programs, using customer, channel, and demand data to guide allocation and performance decisions. M.S. in Business Analytics with hands-on experience in forecasting, funnel analysis, reporting, visualization, and performance measurement.

Core Skills

Marketing: Paid search · Local Service Ads · Meta Ads · Local SEO · Lead generation · Funnel analysis · Budget allocation

Tools: GA4 · Looker Studio · SEMrush · HubSpot · Excel · Python · Tableau

Analytics: Forecasting · Chronological time-series validation · Model evaluation · Data visualization · Analytical reporting

Professional Experience

W.W.J.W., Inc.

Marketing Manager
March 2024 - Present · Wilmington, NC

• Own acquisition strategy across 3 home-service brands, 4 franchise locations, and 2 markets, managing a $205K annual marketing budget.
• First-year portfolio new customers grew 26.7% and leads grew 22.8% from 2023 to 2024. Longer-run portfolio lead growth reached 26.0% from 2023 to 2025.
• In Wilmington, new customer acquisitions grew 15.2% YoY and acquisition efficiency increased 137% YoY (2023 to 2024). Acquisition efficiency measures new customers generated per $1K of measured media spend.
• Build reporting across GA4, Looker Studio, SEMrush, and HubSpot to connect acquisition source, cost, lead quality, and customer value with budget and channel decisions.

Rick Hendrick Buick GMC

Commercial Vehicle and Fleet Consultant
June 2022 - September 2023 · Duluth, GA

• Generated and qualified B2B commercial and fleet opportunities, advising business owners on operational needs, budgets, vehicle selection, and purchasing priorities.
• Managed opportunities from inquiry through consultation, financing, and delivery, developing experience in lead qualification, follow-up, pipeline progression, and close-rate drivers.

Selected Analytical Work

Adaptive Demand Forecasting · Applied Analytics

Developed and chronologically validated an adaptive weekly New Customer forecast: 19.2% lower MAE and 12.7% lower RMSE on the 2025 holdout versus a recent four-week benchmark. Provisionally validated; no operational deployment claimed.

Visual Analytics & Data Storytelling · Independent Analytical Work

Used Tableau and model diagnostics to examine class imbalance, interpret statistical relationships, and communicate findings and limitations across varied datasets.

Education

University of North Carolina at Wilmington - Cameron School of Business

M.S. in Business Analytics · December 2025 · GPA: 3.7
B.S.B.A., Marketing Concentration · May 2022 · GPA: 3.43

Certifications

Google AI Professional Certification · April 2026

Google Ads Search Certification · April 2026