Trent Turner, M.S.B.A. · Marketing Manager
Performance marketing and analytics for multi-location service businesses.
In Wilmington, new customers grew from 394 to 454 (+15.2%) in 2024 versus 2023, while measured media spend fell 51.4%.
$205K portfolio-wide annual marketing budget · 3 brands · 4 franchise locations · 2 markets
Professional marketing case study
Marketing Portfolio Optimization
394 → 454 new customers (+15.2%) while Wilmington measured media spend fell from $70.7K to $34.3K (2023 → 2024).
Read the case studyWilmington / 2023 → 2024
+15.2%
New Customer Growth
394 → 454
In my first year managing the Wilmington marketing program, new customers increased from 394 to 454 while Wilmington measured media spend decreased 51.4%.
5.6 → 13.2 new customers per $1K of measured media spend+137% acquisition efficiency · Wilmington, 2023 → 2024
−51.4% Wilmington measured media spend · $70.7K → $34.3K
Leads: 653 → 687 (+5.2%) · Wilmington, 2023 → 2024
Seven connected analytical studies
Demand Analytics
A series of studies moving from seasonal baselines to adaptive forecasting and decision support.
Seasonality → external-signal testing → adaptive demand level → local momentum → integrated forecasting → decision support.
Read the seriesVisual analytics · Selected analytical work
Visual Analytics & Data Storytelling
Predict → Explore → Explain. Using visualization to challenge a model, guide investigation, and communicate statistical relationships.
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Trent Turner